NAD

Tarih 1972 yılını gösterdiğine yep yeni bir ses kalitesi dünyaya geldi. NAD markası şeklini alırken Avrupa’daki geniş ses endüstrisini ve tüm müzik aşıklarını dikkate alıp tüm isteklere yanıt vermesi amaçlanmıştır…

OUR HISTORY
When NAD’s gregarious Managing Director, Marty Borish, hired the company’s quiet genius of an audio engineer, Bjorn Erik Edvardsen, the NAD magic began to percolate. Soon this creative team saw a space in the market for a new category of affordable, high-quality electronics. Sure, there were high performing amplifiers, but they often came with a lot of extraneous features that bloated their cost. Edvardsen believed he could make an affordable amplifier that utilized state-of-the-art engineering by focusing solely on the essentials for good sound. Young people wanted in on this hi-fi experience too and affordability was an issue! This revolutionary concept became the ethos that would drive NAD to produce some of the most storied products of a generation.

Edvardsen began testing new ways to combine and configure transistors, wiring, and the like, to create the pair’s first amplifiers – prototypes that had yet to be identified as NAD products. These first units were a bit crude in their design and manufacture, but they sounded better than comparable amplifiers in their price range. Almost right away, these early prototypes captured the attention of audio enthusiasts, distributors, and critically, some investors, and paved the way for NAD.

Initially headquartered in London, UK, NAD’s growing team of engineers, led by Edvardsen, obsessively experimented and refined the electronic designs, seeking that eureka moment when they knew they had a winning design. This culminated in the ultimate reward for the engineers and the brand – the distinction of creating the best-selling hi-fi amplifier in history, the NAD 3020. This was a turning point for NAD; a point when both Edvardsen and the NAD brand developed a cult-like following that has remained loyal to NAD products and solutions ever since.

The success of the 3020 was followed by other successes and industry firsts. The 6100 cassette deck was the world’s first Dolby C player, which continued the brand’s performance and value mantra. The NAD 5200 became one of the world’s first early premium CD players. The M2 redefined the digital amplification category, smashing the preconceptions of many audiophiles that digital amplification couldn’t deliver high performance sound. These products were all underpinned by remarkable technologies developed by NAD’s labs, sometimes in collaboration with outside technology partners. Modular Design Construction, HybridDigital, DirectDigital, Enhanced Ambience Recover System (EARS), SoftClipping, among numerous other technologies, that through five decades, represented NAD’s research and development prowess.

Today, our development team is Canadian based. The team is led by one of Edvardsen’s closest associates and protégés carrying forward the legacy that Borish and Edvardsen began. Remarkably, Edvardsen still contributes strongly to NAD’s engineering and his passion for good sound burns as bright as ever. Unfortunately, Borish passed away in 2017, but he remained a bright eyed and wise advisor to the NAD team up until the time of his passing. A conversation with any one of our dedicated team members will tell you that like Borish and Edvardsen, we are driven by nothing more than a belief – a passionate belief that true-to-source sound should be accessible to everyone. The meticulous and persistent approach with which we pursue our goal means that NAD owners can take comfort in the knowledge that every product we build sounds significantly better than any before it. In fact, we won’t release a product that achieves anything less..